IMAS acted as the exclusive financial adviser to Booking Protect Limited (“Booking Protect”) on the sale of the business to Cover Genius Holdings Pty Limited (“Cover Genius”).

Booking Protect is the leading global refund protection specialist, protecting bookings of any size, anywhere in the world. The market leading technology created by Booking Protect offers some of the most comprehensive cover for customers & generates additional revenue for sales partners.

Founded in Leeds in 2014, the company developed its proprietary technology to grow internationally, and now serves markets across the globe including the UK, Europe, North America, Australasia and East Asia protecting some of the world’s most prestigious venues.

Booking Protect is one of the top-rated providers in the market, rated ‘Excellent’ on Trustpilot, with over 6,000 reviews, 92% of which are 4 or 5 stars.

Cover Genius is the insurtech for embedded insurance that protects the global customers of the world’s largest digital companies including Booking Holdings, owner of Priceline, Kayak and, Intuit, Hopper, Skyscanner, Ryanair and Descartes ShipRush. Cover Genius’ vision is to protect all the customers of the world’s largest online companies through XCover, an award-winning global distribution platform for any line of insurance or warranty, with an API for instant claims payments that holds an industry-leading NPS of +65.

Cover Genius and partners co-create solutions that embed protection that’s licensed or authorised in over 60 countries & all 50 US States.

IMAS advised Booking Protect on all aspects of the transaction, including assisting the business throughout a comprehensive due diligence process conducted by the buyer.