IMAS acted as the sole financial adviser to Safeonline and its members on its sale to Howden Group.

Safeonline, a London-based cyber and tech specialist broker and Lloyd’s coverholder offers a range of product lines including cyber and tech, financial & professional lines, programmes & binders and contingency and is a member of the Brokerslink network.
Safeonline has a proprietary insurtech platform, iQ, which comprises online quote & bind functionality that distributes to both the UK SME and international wholesale sectors. This online portal provides capacity for SME retail customers and represents a highly complementary distribution model for Howden.

Howden Group is an international specialist insurance broking group with pro forma revenues of £725m and which has recently attracted new investment from Hg, a leading European investor in software and tech-enabled services businesses, valuing the Group at US$5 billion.
IMAS was retained by Safeonline to advise them on the transaction and assist them through the buyers rigorous due diligence process.